FOUNDER

Ben Feeney operates at the intersection of two disciplines most people keep separate — strategic consulting and hands-on invention. That duality is what Two Worlds Collide was built on.

With 20+ years of experience in innovation, brand strategy, and go-to-market commercialization, Ben has partnered with executives, teams, and founders at companies ranging from Fortune 1000 to high-growth startups. Prior to founding Two Worlds Collide, he served as VP of Brand Marketing at Asurion (200MM subscribers), held progressive leadership roles at Molson Coors (Global Senior Director of Innovation), and built his strategic foundation across nearly a decade of communication agency experience.

Ben is also a named inventor on 90 patents across 30 countries for breakthrough Far-UVC germicidal light technology. As an equity partner in Freestyle Partners, he has spent eight years developing and commercializing BeamClean® — a handheld device delivering 17x faster surface disinfection than chemicals, validated through in-field studies resulting in 5 peer-reviewed published papers — alongside a portfolio of air and surface disinfection patents for use in occupied passenger transportation and drones.

The rigor of building, testing, and validating a physical product through peer-reviewed science shapes how he approaches every consulting engagement. And the strategic pattern recognition from two decades of brand and innovation work shapes how he thinks about commercializing new technology.

That’s the collision. That’s the point.